A quiz in your brand between your ad and your sales team. Each lead arrives with its answers.
Today
Your ads end on a form that only asks for an email.
Sales calls every lead knowing nothing about them.
Step 1
Paste your link.
We read your colours, fonts, voice and what you sell.
Step 2
Ask for a funnel.
It asks what it needs, then writes every step in your voice.
- Understand
- Shape
- Write
- Check
Step 3
Edit and publish.
Change anything by hand or by asking. Publish to a link for your ad.
Sales sees the answers first.
Each lead arrives with what they chose and the campaign that brought them.
POST hooks.pawprint.pet/leads
{
"type": "lead.captured",
"visit": {
"campaign": { "name": "dogs_uk_autumn" },
…
},
"data": {
"contact": {
"email": "jo.parker@gmail.com",
"optIn": false
},
"answers": {
"covering": { "pet": "dog" },
"your-dog": {
"name": "Biscuit",
"age": "1-4"
},
"quote": { "plan": "complete" }
}
}
}Where it goes
Every lead goes out with its answers.
To any tool that takes a webhook, opt-in included. Slack alerts and Zapier are next.
Every lead, with answers and opt-in, to any tool that takes a webhook.
Each lead. Switch on matching to send the email hashed.
Each lead, counted once.
Each lead as a Google Ads conversion.
Quiz answers never go to ad platforms
A visitor who says no sends nothing
Seven sample brands, one library.
Every step comes from the same hand-made parts, so nothing looks like a template.
Small businesses
No marketing team? Your website is enough.
Sales teams
Know who to call first, from what each lead answered.
See which ads bring the most leads.
Where people drop off, and each visitor’s path, by ad.
- Visits · 28 days
- 8,240Up 18%
- Asked for a survey
- 41%Up 5 pts
- Leads
- 3,620Up 24%
- Time to finish
- 2m 14sDown 17 s
Questions
- We don’t have an app. Is this for us?
- Yes. It ends with a lead, or on a page of your website.
- What does it connect to?
- Meta, TikTok, Google and webhooks today. AppsFlyer and RevenueCat are next, then Slack and Zapier.
- Where do leads go?
- To any tool that takes a webhook. Slack alerts and Zapier are next, HubSpot after them.
- Do marketing opt-ins carry over?
- Yes. The opt-in travels with every lead, and nobody who said no gets subscribed.
- Can I use my own domain?
- Not yet.
- Couldn’t our developers build this?
- They could. Then every new funnel is their project.